You see all the good work out there and want to be distinct, distinct, distinct right off the bat. I think that’s kind of a cop-out, though. If you start designing to a style you think you might like rather than solving problems, you end up with decisions that feel forced. When you force decisions […]

Technical skills are taught as if they lead to control. You just need to know the right angle, the right amount of pressure, the right proportions, etc. and you will get better. It’s true. Technical skill allows you to be intentional. Without it, your work will be a mess. There are plenty of letterers who […]

When you are starting out with lettering, the act of repeating letters and strokes can sometimes feel a bit mindless. You are essentially copying the same shapes over and over again, and there isn’t much to differentiate between them. This can sometimes be misconstrued as an un-creative act, but it is a necessary one. The […]

In the age of Instagram, it’s hard to deny the value of fast. Post quick. Create often. The best way to grow is to constantly produce content. But what if the key to getting good at something is to actually slow down? When it comes to lettering, there’s simply no other way. I know this […]